The Lever-Based GTM Model: A Structural Analysis of Vendor–Partner–Customer Relationships in SaaS

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Toru Aoyama
DOI: 10.2139/ssrn.5919642
Cited by: 0

Fields of Study & Subjects

Digital Platforms and Economics Business Strategy and Innovation Customer Service Quality and Loyalty

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint