The Role of Effective Communication in Modern Advertising Strategies

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Muhammad Mushtaq, Fang Wei, Bushra Bushra
DOI: 10.2139/ssrn.5923082
Cited by: 1

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Digital Media and Visual Art Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publisher
Elsevier BV
Publication date
1 January 2026
Document type
Preprint