Gen Z Green Purchase Intention in India: A Hypothetical Study Integrating Attitudes, Social Influence, and Trust

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Girish Khaire, Harsh Ghare

DOI: 10.2139/ssrn.5923384

Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Environmental Education and Sustainability Sustainable Supply Chain Management