Role of Digital Technologies in Marketing: Transforming Strategies in the Indian Context

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Sampath Lingam
DOI: 10.2139/ssrn.5929421
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint