Cognitive Resource Allocation and Decision Anomalies in Consumer Choice: A Unified Model of Context Effects and Choice Overload ⋆

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Tetsuya Shimokawa

DOI: 10.2139/ssrn.5977914

Cited by: 0

References: 58

Fields of Study & Subjects

Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Neural and Behavioral Psychology Studies

References 58