Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Saravanan Rethinasamy, Chithirai Selvan Mylsamy, A. Ajay

DOI: 10.2139/ssrn.5989355

Cited by: 0

Fields of Study & Subjects

AI in Service Interactions Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence