Reframing Advertising Effectiveness: Underutilized Visual, Audio, and Video Practices in a Fully Digitalized Economy

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Aghatise Prince Wisdom
DOI: 10.2139/ssrn.5991314
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Literature Culture and Aesthetics

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint