AI-Driven Brand Communication and Misinformation Governance: A Mixed-Methods Study on Southeast Asian Digital Platforms

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Dan He, Shanshan Bi, Peng Kee Chang, Shahrul Nazmi Sannusi, Tianyin Liu
DOI: 10.2139/ssrn.5999534
Cited by: 0
References: 24

Fields of Study & Subjects

Misinformation and Its Impacts AI in Service Interactions Ethics and Social Impacts of AI

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint