The Benevolence Paradox in Live Streaming Commerce: Trust Transfer and the Visual Displacement Effect

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Chih-Hung Pai, Jimei Huang, Yunfeng Shang

DOI: 10.2139/ssrn.6000546

Cited by: 0

References: 26

Fields of Study & Subjects

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Virtual Reality Applications and Impacts

References 26