Towards Explainable AI for Real-Time Multi-Channel Marketing Budget Allocation and ROI Maximization

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Abhi Desai, Durgesh Kumar Mishra, Prajal Mishra

DOI: 10.2139/ssrn.6002214

Cited by: 0

Fields of Study & Subjects

Explainable Artificial Intelligence (XAI) Customer churn and segmentation Forecasting Techniques and Applications