Hitting the Right Target? Pricing and Advertising Strategies in Digital Markets

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Grazia Cecere, Wilfried Sand Zantman, Sarah Lemaire

DOI: 10.2139/ssrn.6018554

Cited by: 0

References: 17

Fields of Study & Subjects

Consumer Market Behavior and Pricing Digital Platforms and Economics ICT Impact and Policies

References 17