BRAND CULTURE PROTRATION OF EMPLOYEE TO CUSTOMERS IN SPECIFIC REFERENCE TO APPAREL SECTOR

SSRN Electronic Journal 2026 Preprint Open access

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Authors: pooja raj

DOI: 10.2139/ssrn.6018722

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Corporate Identity and Reputation