Professional AI Fluency in Marketing: Domain Instantiation, Competency Mapping, and Illustrative Course Design

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Valeri Chukhlomin
DOI: 10.2139/ssrn.6021676
Cited by: 0

Fields of Study & Subjects

Management and Marketing Education Digital literacy in education Artificial Intelligence in Education

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint