Revamping Your Business Through Digital Transformation
Abstract
This article explores how traditional companies across various industries can leverage digital technologies to transform their businesses. The authors challenge four key managerial assumptions that often limit digital innovation: that customers always value human interaction, that operational automation has reached its limits, that integration stifles innovation, and that physical-world strategic assets maintain their value in digital environments. Drawing from research involving over 400 large companies worldwide, they demonstrate how "digital masters" are rethinking customer relationships, operational processes, organizational structures, and business models to capitalize on digital opportunities. The article provides practical guidance for managers seeking to move beyond incremental adjustments and embrace transformative digital change.
Fields of Study & Subjects
Digital Transformation in Industry
Publication details
- Journal / source
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Volume
- 26
- Issue
- 3
- Pages
- 10–13
- Publication date
- 1 January 2026
- Language
- DE
- Document type
- Preprint