The Mediating Effect of Customer Satisfaction on the Relationship Between Brand Loyalty, Brand Awareness, and Customer Repurchase Intention with Reference to a D2C Brand

SSRN Electronic Journal 2026 Preprint Open access

Read full text
Authors: M Naveen
DOI: 10.2139/ssrn.6025454
Cited by: 0

Fields of Study & Subjects

Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint