Consumer xenocentrism in the majority world: Eco-anxiety mediates the effect of green consumption values and the fear of missing out on consumer xenocentrism in Ecuador
Fields of Study & Subjects
Environmental Sustainability in Business
Consumer Behavior in Brand Consumption and Identification
Consumer Perception and Purchasing Behavior
Publication details
- Journal / source
- SSRN Electronic Journal
- Publication date
- 1 January 2026
- Document type
- Preprint