Moderating Effect of Age and Gender on the Relationship Between Electronic Word of Mouth and Fast-food E-reputation in Togo

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Yatoute Djagba, Uma Devi, Mohamed Abdoulaye Toure, Mengistu Matino Eltamo, Sanaby Keita

DOI: 10.2139/ssrn.6030674

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Corporate Identity and Reputation Consumer Behavior and Marketing Influence