Augmented Reality in Retailing: The Mental Simulation Effect

SSRN Electronic Journal 2026 Preprint Open access

Read full text
Authors: Zhao Du, Ziyan Deng, Fang Wang, Shan Wang
DOI: 10.2139/ssrn.6030735
Cited by: 0
References: 91

Fields of Study & Subjects

Augmented Reality Applications Virtual Reality Applications and Impacts Consumer Retail Behavior Studies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint