Machiavellian Marketing vs Empathy-Based Marketing: A Comparative Analysis for Influence in Modern Economies

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Hadrian Stone
DOI: 10.2139/ssrn.6031234
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint