Do Emotional Appeals and Action Strategies Drive Engagement? A Content Analysis of Mental Health Prosocial Communication on Social Media

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Yen-I Lee, Di Mu, Ying-Chia Louise Hsu, Yan Jin

DOI: 10.2139/ssrn.6036096

Cited by: 0

Fields of Study & Subjects

Public Relations and Crisis Communication Media Influence and Health Social Media in Health Education