A Study on the Impact of Digital Marketing and Integrated Marketing Communication of Parle Biscuits on the Consumers in India

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Sasank Kumar Reddy S
DOI: 10.2139/ssrn.6047115
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint