“The Finfluencer Effect”: The Role of Source Credibility, Parasocial Relationships, and Brand Trust in Financial Decision-Making

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Christopher Morasch, Henning Ahlf, Karim Sadrieh
DOI: 10.2139/ssrn.6049363
Cited by: 0
References: 78

Fields of Study & Subjects

Digital Marketing and Social Media Misinformation and Its Impacts FinTech Crowdfunding Digital Finance

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint