A Theory of Social Media Use and Digital Platform Valuation

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Johan Gustafsson, Klaus Prettner
DOI: 10.2139/ssrn.6049777
Cited by: 0
References: 11

Fields of Study & Subjects

Digital Marketing and Social Media Digital Platforms and Economics ICT Impact and Policies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint