Effects of User Research (UR) on Customer Acquisition, Retention, and Satisfaction (Cars) in SaaS Start-Ups: Evidence from Rwandan Schools
Fields of Study & Subjects
Persona Design and Applications
Customer Service Quality and Loyalty
Usability and User Interface Design
Publication details
- Journal / source
- SSRN Electronic Journal
- Publication date
- 1 January 2026
- Document type
- Preprint