Music Taste, Personality, and Identity in BTS ARMY, Swifties, and Other Fans

SSRN Electronic Journal 2026 Preprint Open access

Read full text

Authors: Kathryn Mackey, Michael M. Roy

DOI: 10.2139/ssrn.6056558

Cited by: 0

References: 27

Fields of Study & Subjects

Music History and Culture Consumer Behavior in Brand Consumption and Identification Asian Culture and Media Studies

References 27