The Economics of Storytelling: How Narratives Drive Consumer Behaviour

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Manya Hora
DOI: 10.2139/ssrn.6057954
Cited by: 0

Fields of Study & Subjects

Literature Culture and Aesthetics Consumer Behavior in Brand Consumption and Identification Media Influence and Health

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint