Should Brick-and-Mortar Retailers Always Counter Showrooming? The Role of In-Store Service

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Jun Chu, Minghui Xu, Zhaofu Hong

DOI: 10.2139/ssrn.6058074

Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies