Crafting Your Brand Identity: A Guide to Positioning Statements and Messaging Pillars

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Luca Cian, Madison Mahoney, Samantha Santoro

DOI: 10.2139/ssrn.6064639

Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Organizational Strategy and Culture Corporate Identity and Reputation