Navigating Manufacturer Encroachment in Live-Streaming E-Commerce Supply Chains

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Zhipeng Dai, Jinying Ma, Fanzhuo Zeng, Jingmai Wang
DOI: 10.2139/ssrn.6065915
Cited by: 0

Fields of Study & Subjects

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint