The Super-App Phenomenon in Emerging Markets: A Case Study of Kaspi.kz and Youth Consumer behavior in Kazakhstan

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Ayanat Ospan
DOI: 10.2139/ssrn.6069846
Cited by: 0

Fields of Study & Subjects

Technology Adoption and User Behaviour Health Technology Consumer Behavior FinTech Crowdfunding Digital Finance

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint