Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Selcen Öztürkcan, Ezgi Merdin‐Uygur

DOI: 10.2139/ssrn.6082926

Cited by: 0

Fields of Study & Subjects

AI in Service Interactions Robotics and Automated Systems Information Systems Theories and Implementation