The Business Case for Selling and Marketing to Singles

SSRN Electronic Journal 2026 Preprint Open access

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Authors: A. Peter McGraw
DOI: 10.2139/ssrn.6101206
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Market Dynamics Consumer Market Behavior and Pricing Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint