Brand Equity and Social Media Influence in Fashion Retailing: Evidence from Contemporary Fashion Markets

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Md Yeasin Mia
DOI: 10.2139/ssrn.6111648
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint