Conceptual Case Analysis Provocation, Governance, and Brand Salience: A Strategic Analysis of Ryanair's Public Confrontation with Elon Musk

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Ronnie Aloyo

DOI: 10.2139/ssrn.6114366

Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Corporate Identity and Reputation Public Relations and Crisis Communication