Effects of User Research (UR) on Customer Acquisition, Retention, and Satisfaction (CARS) in SaaS Start-ups: Evidence from Rwandan Schools.

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Martin Kanamugire, Victoire Muhayimana

DOI: 10.2139/ssrn.6116146

Cited by: 0

References: 13

Fields of Study & Subjects

Persona Design and Applications Customer Service Quality and Loyalty Usability and User Interface Design

References 13