Innovating Tradition: The Adoption of Digital Marketing by Grape Growers in Karnataka

SSRN Electronic Journal 2026 Preprint Open access

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Authors: H S Vinay, N R Sathisha

DOI: 10.2139/ssrn.6120526

Cited by: 0

Fields of Study & Subjects

SMEs Development and Digital Marketing Digitalization and Economic Development in Agriculture Digital Marketing and Social Media