Complementarity, Substitutability, and the Sustainability Halo: Evidence from a Synthetic-Agent Discrete Choice Experiment on Ecolabels, Brand Messaging, and Packaging

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Abdelaziz Lawani, Anna-Liisa Ihuhwa, Armine Poghosyan

DOI: 10.2139/ssrn.6136048

Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Economic and Environmental Valuation Consumer Attitudes and Food Labeling