Dynamic Optimization for In-App Advertising Games: A Data-Driven Methodology Validated with Field Experiments

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Jia Chang, Xiao Lei, Zhixi Wan, Lei Huang

DOI: 10.2139/ssrn.6137709

Cited by: 0

References: 30

Fields of Study & Subjects

Customer churn and segmentation Advanced Bandit Algorithms Research Digital Games and Media

References 30