Machiavellian Marketing in the Age of Generative Engines: A Strategic Framework for GEO

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Hadrian Stone
DOI: 10.2139/ssrn.6137806
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Information Retrieval and Search Behavior Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint