The New Marketing Reality: Deconstructing Success Factors in Metaverse Customer Engagement

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Laila Mohammad Ashour, Malek Ahmad Alsoud, Mohammad Arafah
DOI: 10.2139/ssrn.6138722
Cited by: 0
References: 10

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies AI in Service Interactions

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint