Brand Narrative Structure Migration and Capital Market Reactions: Evidence from DR Group

SSRN Electronic Journal 2026 Preprint Open access

Read full text

Authors: Jin Ye, Sanglin Zhao

DOI: 10.2139/ssrn.6138746

Cited by: 0

References: 16

Fields of Study & Subjects

Corporate Identity and Reputation Financial Markets and Investment Strategies Computational and Text Analysis Methods

References 16