Reducing Frictions while Shopping In-Store - The Effect of using a Mobile App Scan & Go Technology on Consumer Purchasing Behavior

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Simone Balvers, Pedro Amorim, Jan C. Fransoo
DOI: 10.2139/ssrn.6139210
Cited by: 0

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Technology Adoption and User Behaviour

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint