Customer Prototypicality and the Effectiveness of Segment-Level Personalization: Evidence from a Field Experiment

SSRN Electronic Journal 2026 Preprint Open access

Read full text

Authors: Raghuram Iyengar, Young-Hoon Park, Ankit Sisodia

DOI: 10.2139/ssrn.6139914

Cited by: 0

Fields of Study & Subjects

Customer churn and segmentation Consumer Market Behavior and Pricing Digital Marketing and Social Media