THE ROLE OF RISK-TAKING PIONEERS IN TECHNOLOGICAL DIFFUSION: CASE OF DATAFICATION IN THE RETAILING SECTOR

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Lauri Juhani Paavola, Richard W. Cuthbertson
DOI: 10.2139/ssrn.6142545
Cited by: 0
References: 30

Fields of Study & Subjects

Innovation Diffusion and Forecasting Technology Adoption and User Behaviour Digital Innovation in Industries

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint