The Impact of Immersion on Consumers' Purchase Intention: A Moderated Mediation Model Mediated by Trust and Moderated by Shopping Involvement

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Chaoqun He
DOI: 10.2139/ssrn.6145326
Cited by: 0
References: 20

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Digital Marketing and Social Media

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint