Politics in Aisle 3: Whether and How Brand Sociopolitical Involvement Shapes Customer Store Visits

SSRN Electronic Journal 2026 Preprint Open access

Read full text
Authors: Tal Shoshani, Ignacio Riveros, Lan Luo
DOI: 10.2139/ssrn.6149614
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint