The Psychology of Fee Disclosure: How Drip Pricing Violates Fairness Norms and Undermines Consumer Trust in E-Commerce Checkout Interfaces

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Dmitrii Khaiurov

DOI: 10.2139/ssrn.6156126

Cited by: 0

References: 11

Fields of Study & Subjects

Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence

References 11