Beyond Attention: How Environmental Warnings in Car Advertising Influence Effectiveness Through Emotional and Cognitive Pathways

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Boyao Wang, José Ángel Ibáñez-Zapata, María Isabel Viedma-del-Jesús, Francisco Montoro
DOI: 10.2139/ssrn.6156539
Cited by: 0
References: 58

Fields of Study & Subjects

Decision-Making and Behavioral Economics Media Influence and Health Environmental Sustainability in Business

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint