Hybrid Marketing Science: A Recursive, Empirically Testable S-O-R-E Framework for AI-Augmented Consumer Interactions

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Marwen Ayadi

DOI: 10.2139/ssrn.6156627

Cited by: 0

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Marketing and Advertising Strategies