A Home Run for Cobb? A Comprehensive Report on the Economic Impact of Truist Park and The Battery Atlanta on Cobb County
Abstract
This report provides a comprehensive retrospective assessment of the Atlanta Braves' Truist Park development using publicly-available data and standard empirical methods to estimate its economic effects on Cobb County. The key findings are: <div> <br> <div> - Sales tax revenue increased following the stadium’s opening; however, much of the spending associated with the stadium development appears to have come at the expense of existing Cobb businesses; thus, net gains to commercial activity have been small. </div> <div> <br> </div> <div> - Cobb property value growth, near the stadium and countywide, has been typical for the Atlanta region, which does not reflect net positive economic or social benefits from the stadium, nor has the stadium’s presence expanded the County’s budget through increased property tax assessments. </div> <div> <br> </div> <div> - Stadium-induced tax revenue has fallen well short of covering Cobb’s public investment in the stadium, costing taxpayers nearly $15 million per year to service stadium debt and fund operations, which translates to approximately $50 per Cobb household. </div> <div> <br> </div> <div> Overall, Cobb’s experience with Truist Park has been similar to most other stadium projects, which fail to generate large economic benefits to host communities. </div> </div>
Fields of Study & Subjects
Sport and Mega-Event Impacts
American Sports and Literature
Sports Analytics and Performance
Publication details
- Journal / source
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Publication date
- 1 January 2026
- Document type
- Preprint